Ultimate SEO Guide: What It Is, How It Works, and Why You Need It

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You reached this article through SEO. Without it, you may not ever know the ultimate things that you need to know about SEO. To know how important SEO is to your business, read this ultimate SEO guide.

ultimate SEO guide

What is SEO?

Search engine optimization or SEO is an online marketing strategy that zones in on the presence of a website in the search results of search engines.

Search engines like Google, Yahoo, and Bing highly rely on SEO. If you know the science behind SEO, you can make any possible website become the most visited website on the planet.

Two Kinds of SEO Tactics

  1. On-page SEO – this tactic refers to SEO strategies applied on your own website.
  2. Off-page SEO – this tactic refers to SEO strategies applied on all things outside your own website.

To be successful in SEO, you need to apply both on-page and off-page SEO. With a good on-page and off-page SEO, your website will be credible, user-friendly, and relied upon both by search engines and users.

The more friendly your website is, the more search engine crawlers would refer it to users. The more it is referred to, the higher its rank will be in different searches.

Why is SEO important to search engines?

Search engines love SEO because it simplifies their task. Search engines have advertisers that they want to satisfy.

The more satisfied their advertisers are, the higher their chances of getting more ads.

And how do advertisers get satisfied? When customers see them.

How will customers see them? When customers use search engines.

And how can search engines ensure that customers keep coming back? By providing top-notch search results at all times.

A customer will use the same search engine again and again if he or she knows that he or she will always find what he or she is looking for.

This is the very thing that helped in making Google the multi-billion company that it is now. It strived in delivering top-notch search results at all times so it ends up getting all the ads.

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Why do you need SEO?

You need SEO because you need to let everyone know that you exist. If you’re not using SEO, there is little to no way that people will find out about your business.

To make this clear, you need to know that there are 1.86 billion websites to date. Of such an amount, what are the odds that a person would be aware of you or the service that you offer?

You need to be out there. You need to be on the very first page of the search results if you want customers to know that you exist.

This is why you should seriously consider working with SEO experts if you currently have no SEO strategy whatsoever. It’s best to work with local ones who know the ins and outs in your area.

SEO consultants in Perth, WA are best for small businesses in Perth who want to be number one in search results should people look for local businesses and services. A local SEO expert can easily ensure that your business is always seen by many in your vicinity.           

A Detailed Explanation of How SEO Works

Now that you get a clear concept of what SEO is, it’s time to be aware of some of its nitty-gritty details.

SEO works by utilizing spiders. Not real ones, digital ones. All search engines have spiders.

These spiders have the sole mandate of collecting all kinds of data that they can about a website, its pages, and its design. Such data collection allows search engines to decide if your website should be referred to people.

Spiders mean serious business at all times. In one full sweep, it can determine your page’s:

  • loading speed
  • social signals
  • title tags
  • internal links
  • bank link
  • credibility
  • user-friendliness

The above are but a few of the many factors that spiders take note of. Google alone uses 200 factors in evaluating the credibility, helpfulness, and quality of a website. As Google is distinct in giving the best results, it considers both on-page and off-page SEO factors in evaluating.

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On-page factors include the following:

  • page content
  • title tags
  • site speed
  • image alt tags
  • page URLs
  • internal linking

Off-page factors are as follows:

  • websites the link to your website
  • the quality of websites that link to your website
  • the number of credible websites that link to your website

As spiders are robots, they can do unlimited data collection. They are automated and completely neutral. They score and evaluate websites as is. They don’t see content the way we do. They don’t even see the website itself. What they do is simply check out your website’s code.

As they simply refer to the codes of your website, there is absolutely no way that they can see the videos or images on your site. They won’t be impressed at all with any form or kind of flashy design. They won’t even get to appreciate video clips. They won’t even understand any form of content.

ultimate SEO guide

Where does this leave you?

This leaves you with numerous advantages. Knowing all that there is to SEO and how spiders work, you can then intelligently plan everything about your website.

You can then hire a website developer that can duly create a spider-friendly website that will make it easy for spiders to declare your website credible, trustworthy, and user-friendly. You can then start planning your off-page and on-page SEO strategies.

This ultimate SEO guide will help improve your online visibility. The more visible you are, the more traffic you’d get. The time to optimize your website is now. Use SEO strategies today!

Anyaogu Ikechukwu

Anyaogu Ikechukwu is the founder and editor of Passion Entrepreneurs. A blog for entrepreneurs to start, build and promote their business and make passive income. In this Entrepreneur platform, you're welcomed to promote your startup or allow us to help you dominate the internet.

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